More than 1.8 billion people use Facebook to connect with people and discover things. Millions of businesses are using Facebook each day to drive discovery, generate leads, boost sales and earn loyalty to stay on top of customer’s mind.
Why learn Facebook Marketing
- Find new customers
- Increase your sales
- Generate demand for your product
- Generate leads for your business
- Build relationships to keep your business on top of user’s mind
Introduction to Marketing
Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.
Facebook Pages and Post Best Practices
Learn how to connect with people by planning your Facebook page and understanding how it is structured to make the maximum use of it.
Facebook Ads - Campaign Objectives
For each Facebook Ad, you have multiple objectives to choose from. This module helps you build right objectives based on each business objective.
Facebook Ads - Targeting audiences
Understanding your audience is a challenge for many businesses today. But developing a marketing plan without a knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
Facebook Ads - Impactful Creatives
Make an impact with creatives and know the different ad formats which look good on all devices.
Facebook Ads - Optimization and Reporting
With this module, measure you adverts and get business insights to optimise how you are connecting with your audience.
Facebook Ad Policies
Get in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
Connect and engage with your new or long term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.
Plan and structure your Facebook shop to manage and sell more products with Facebook.
Building Brand Awareness
Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
Measure conversions, optimise ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.
This module guides you through creating a lead generation campaign to drive results for your business.
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- Course Duration : 60 hour
- Max Students in Batch : 30
- Student Enrolled : 5